Avoid scattering key items around the store as they can lose their impact and clutter the space. Grouping merchandise makes it stronger.
I know, it can be so tempting... and sometimes you worry that if you don't have something in a few places, your customers will miss it! The truth is if you have one here, one over there, one in the back of the store, and one at the front, customers are even more likely to miss it.
Creating a strong presentation with emphasis on key items ensures that they will be visible to customers as they are passing by.
I hear a lot of people say that it works in their store; that their customers are different. If that's you, just try grouping a key item and making it the focal point of a display for a few weeks. You may find that it works even better for you.
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Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.
Don’t
have enough money for brand new fixtures?
Check Kijiji or Craigslist for used fixtures, interesting furniture
pieces, and anything else you can use in the store. Then paint them all the same colour to unify them in
the space.
I, personally, tend to use Kijiji the most. You can search the item you're looking for exactly or just browse if you're not sure! By doing this, you'll be able to find all sorts of interesting items that nobody else has.
Be sure to check the quality of the piece before making your purchase. Check joints, give it a wiggle test to make sure it's sturdy, and make sure that it's solid wood and not a laminate/particle board product so that you can re-finish it as you please.
Once you've gathered your unique items, give them a few coats of paint or stain in the same colour to unify them within the store!
Keep
your displays moving and changing. It’s
change that keeps your customers interested.
I think it's true, what they say... Change is the spice of life!
It's also said that 80% of your profit comes from 20% of your customers and I bet you know who those customers are! You need to invest your time and energy in keeping regular customers interested and frequent change is the way to do that.
Every time you change your displays, it feels as though there is new product in the store, gives customers new ideas, and generates interest. It is worth your time.
Have you got questions for Melissa? Check us out on facebook, twitter, Pinterest, the flourish website, or send Melissa an email.
When
displaying furniture for sale, be sure to leave your customer enough room to
try it out. Often times, people need to
see things as they would use them at home.
This could mean allowing room to sit on a chair or sofa or space to see the finish on a table top. It could also mean leaving room for customers to move in between pieces.
When considering sales per square foot, it can be tempting to fill every inch of available space, but that could actually impede sales both furniture and products alike.
